Golden tickets[ edit ] During the first three weeks of the series, Channel 4 conducted a promotion in conjunction with Nestle to distribute "golden tickets" randomly throughout Kit Kat chocolate bars, in a style reminiscent of the story Charlie and the Chocolate Factory. Members of the public finding these tickets were permitted to use them to give themselves a chance to become a Big Brother housemate and bypass the standard auditions process.
Golden ticket holders were invited to a television show where one of them, Susie Verrico , was chosen to enter the House by housemate Aisleyne picking a ball out of a machine at random. This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.
In the first week a group of housemates, known as "The Big Brotherhood" were elected by group leaders Lisa and Shahbaz. These housemates received their suitcases and eviction immunity for the week.
Dawn was asked to leave on Day 8 after using a code to receive information from the outside world. On Day 13 Pete was asked questions answered wrongly in previous rounds. Getting three out of four right, Pete won the House toilet rolls and miscellaneous shopping list items, and two new housemates, Sam and Aisleyne. Richard won the task and chose Imogen to share a dinner with him  The weekly shopping task was Big Brother's Temp Agency, where housemates were given different jobs, such as lifeguard, chef, toilet attendant, and PA.
Sam and Nikki were put to the public vote and on Day 23 Sam was evicted with Housemates were permitted to quit if they put their hand up and state their reasons, and if their feet touched the floor they were automatically out of the game. After drawing straws with Grace, Lisa was the housemate on her podium the longest, with a total of 10 hours and 12 minutes, and her prize was immunity from nominations. Big Brother imposed "The State of Susie", the House was adorned with images and statues of Susie, making Susie the leader of a "dictatorship" and the other housemates her followers.
Thirty-three fails were recorded, thirty more than were allowed. On Day 30 Grace was evicted with The housemates had to perform a baton routine, dressed as majorettes, Glyn was appointed leader and led the housemates to pass the task and they received a luxury shopping budget. Imogen, Mikey, Nikki and Lisa were put up for eviction.
Lisa was evicted on Day 37 with Imogen, Glyn and Susie won, and had the prize of the use of a luxury spa. Imogen was secretly told the real task, to cause the milk to empty below the red line point, without the other housemates' knowledge,  and she succeeded, and the housemates received a luxury shopping budget. Day 43 saw the housemates write in a suggestion box ways that three housemates could improve, and the following day these suggestions were read out, and the housemates were provided with things to help them better themselves.
If housemates could last the next few hours bettering themselves they would receive a treat, they later received a karaoke party. Aisleyne and Susie were put to the public vote, but not to evict, the vote was to decide who moved into a secret "House Next Door".
Aisleyne was moved to the House Next Door on Day Jayne, Jennie, Jonathan, Michael and Spiral. Aisleyne had to decide which housemates to evict from the "House Next Door", unaware she was sending them to the main House, she evicted Jayne on Day 46, and Michael and Jennie on Day On Day 49, Aisleyne was told to evict either Jonathan or Spiral. Richard and Lea were put up for eviction. Lea was evicted on Day 51 with During week eight on Day 54, the housemates participated in the "Big Brother Tennis Championship," where the housemates played a game of tennis against Big Brother.
The housemates won seven games and were rewarded with a party. On Day 56, each housemate got one minute to perform as many burps as they could.
If the house collectively performed burps than they would receive a children's party. They performed burps collectively and won the reward. Following Jayne relaying her impressions of the other housemates from before she had entered the House, all of the housemates except her were to face the public vote. On Day 58 Nikki was evicted with On Day 61, the housemates were given a walking task. Each housemate was given a pedometer and was asked to walk around the house for two hours.
It was revealed that Glyn walked the most steps and received a luxury meal of his choice, though this was given in the form of a smoothie which he was forced to taste. Housemates then had to complete an assault course. Richard and Jayne were put up for eviction, Jayne was evicted on Day 65 with In week ten Big Brother devised the "Best Friends" task.
Housemates were paired up for the week. Each pair chose a single fellow housemate for eviction and Big Brother later announced that the nominated housemates, along with their "Best Friends", would be up for eviction. The pair with the lowest share of the public vote would be evicted. Michael and Spiral were evicted together on Day 72 with the lowest share of the vote to stay in, 9. In week eleven, on Day 75, Big Brother went on holiday, leaving housemates with an automated service as a temporary replacement.
Housemates also had to learn five different things, similar to a university course. The group passed, and were given a luxury shopping budget for Week The graduation was celebrated with a party. Imogen, Jennie, Mikey and Susie faced the public vote. Mikey was evicted first on Day 79 with They were awarded a luxury shopping budget, after the show proved popular with the public. Richard re-entered the main house after Imogen was evicted on Day After Imogen's exit Nikki was chosen by housemates to re-enter the House on Day During the final week the housemates had to compete in a slow bicycle race.
Pete won the race and was rewarded with a disco for one in the Diary Room with free alcohol. Housemates were given a task in which they had to form a dance troupe. They passed the task and were rewarded with two bottles of wine. Housemates were given a task called "Before They Were Housemates".
On Day 91, housemates were given another mini task by Big Brother in which they had to write a "future autobiography".
Housemates were set the task of becoming "political campaigners". Each housemate was required to convince the audience that another housemate should win Big Brother. Aisleyne left the house in third place.
Glyn left the House as runner-up and Pete left as winner of Big Brother 7.