We know why they do it: However, what they are really doing is forcing their music on you, the listener. The latter strategy would be successfully utilized to procure a major label deal by Mike Jones … Who?
It all started on May 4, with this video: Nothing groundbreaking about this other than proving the fact that he can, in fact, rap. It would take 4 years and over videos totaling over 16,, views before achieving what every neophyte and salty veteran has always wanted— a deal. Wax had numerous noise complaints lodged against him from his neighbors. He was forced to shoot videos in his car. Sure, it seems silly, but it gave Wax a way to distinguish himself from others.
It became his shtick. For the most part his efforts were focused on creating original content. However, what Wax did instead was rap over instrumental sections and breaks of songs not necessarily intended for rap. Download the full version of Wax — Nights Over Egypt. It shows your musicality and diversity. I should go check out more music by The Huck-a-Bucks. How do you convert viewers to fans? How do you get them to keep coming back and checking out your product?
Ultimately, it is by providing consistent, quality content. It reads like a Marketing textbook. There are commercials, skits, characters, behind the scenes videos and more. If his video catalog were bonds, Wu-Tang Financial would be pleased.
Perhaps the greatest literal interpretation of any lyrics. Shouts to EOM getting the chips and soda out of the microwave. Characters and Skits Wax has a bevvy of created personas that have made appearances throughout the years: But, perhaps none are as famous as Dale Firebird.
The topics ranged from him being in the studio with Jim Jonsin to simply buying a new car. He delivered a verse with accompanying video per day for a week while encouraging people to vote for him in the contest. The series would eventually be turned over to the fans who got to dictate topic. It was only a matter of time before it spiraled out of control into a rap about John Stamos.
Wax would end up winning the contest probably due in large part to this tactic. Instead, he focused on providing a reason to want to be associated with him by delivering entertaining content and irreproachable music. Wax surrounded himself with a team: Every facet of Wax is shrouded in excellence.
It is truly all about quality over quantity. Build personal connections between yourself, fans and your peers. And, for the love of Allah, reciprocate in those relationships. Help the people who have helped you.
Promote their endeavors and return the favor. Too many people are under the impression that , YouTube views equates to success, which is simply not true. If those views came from spamming twitter or tricking people into watching your video by mislabeling it, the chances are probably around low-fat milk percentages.
However, if you build brand loyalty and make people want to be apart of what you are offering, they will have no qualms with parting with their money. You have to know your audience and occassionally bend to their expectations.
But, one thing is certain, he succeeded, and you can too. Make people want to be apart of what you are offering. Interview with Wax RG: What made you want to upload a video to YouTube of you rapping and doing music? The shit that made me and my brother start our own youtube channel was a contest Vibe magazine had a few years back.
We figured why not just make some more videos and have fun with it. Was it always your goal to use YouTube to try and make a name for yourself with music? I have always wanted to make a living off music since I was a little kid but I never thought it was actually possible. I just enjoy rapping and making music and YouTube is a fun medium for me. After a while it was a way to make some extra money and promote albums and T-shirts and such.
I never had any grandiose visions with it though. There are skits, commercials, characters, parodies, etc. I absolutely love doing dumb shit.
I never really had any goals when I was young to do acting, but once I started making music videos I discovered that I enjoy it. I also hang out with a lot of comedians and I love making people laugh.
It all started with the music. I have been doing live shows playing music since I was a kid, so yeah I definitely like to entertain people for some reason. How much of being an unsigned artist is Do-It-Yourself. I guess that all depends on the artist. Everybody does it differently, some people do a lot of shit themselves while some people put together good teams and what not. In this day and age I would say it is vital to use every tool you can to promote your music, but really the most important thing is to perfect your craft and make sure your shit is quality.
If your music sucks the last thing you should be doing is promoting it. For me I have definitely edited videos, made beats, sold merch, etc. Now I have built up a team to help. You have an solid team around you: How important is it for an artist to surround himself with a team that believes in you? Oh snap, I guess I talked a lot about that in the last answer.
Building a team is definitely important just for that fact that after a while there is simply not enough hours in the day to do everything yourself. I am blessed to know a bunch of talented people that help me every day.
What are the negatives? I have met a lot of great people through YouTube, many of whom are really popular on there. I guess the negatives would be that it is considered kind of corny and nerdy. Luckily I actually am corny and nerdy so it works out perfect. That particular online cypher came at a time where I happened to be extremely busy. I want to keep anyone who is a fan of my shit happy, but I also want to progress and do new shit too.
At this point my plan is to just make more music and videos, put out another mixtape or two, then hopefully build up enough momentum to drop an official major label album. I have never been the type of person that puts out 8 mixtapes a week and shit. I prefer quality over quantity. In this day and age it is much harder for people who think like that because content gets old so fast and people constantly want new shit.
I think ultimately my long time fans will be happy as long as I make entertaining music and videos and what not. How does it feel to hear people say they are fans of you and not know anything about your YouTube exploits? That is something that happened when I put out my last mixtape. Scrublife had a pretty crazy viral life.
Not only online, but just through straight word of mouth. Now when I do shows that is what everybody is familiar with, some might have no idea about my youtube presence. It feels good I am just happy that my music affects people, hopefully in a positive way. The breadth of your music knowledge is extensive Shouts to New Jack Swing. Their shit was dark but it was actually kinda funky and definitely something that could be rapped over.
Ozzy could just sing enormous hooks and I could rap the verses. Shit would be cool. What can we expect from Wax in the future? Do you have a release date for that project? I will be shooting a few more music videos for some of the songs off there, and I really wanna shoot some more skits too. After that I will continue working on songs for my album and do mad shows, as well. I hope it all works out. I have been really stressed out recently haha RG: